PRIVACY

Last updated: 21/06/25

At Petal Wild, we are committed to protecting your privacy and handling your personal data with transparency and care. This Privacy Policy explains how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Petal Wild
Website: www.petalwild.co.uk
Email: [email protected]

Business Owner: Jade Odom
Location: Shepshed, Leicestershire

We are the data controller responsible for your personal data.

2. What Personal Data We Collect

We may collect and process the following personal information when you use our website or services:

• Identity Data – name, wedding/event date, company name (if applicable)

• Contact Data – email address, phone number, delivery address

• Order Information – details about your bouquet or rental order

• Payment Data – billing information (processed securely by third-party providers)

• Technical Data – IP address, browser type, device, and cookies

• Usage Data – pages visited, links clicked, time spent on site

• Marketing Preferences – if you opt-in to receive updates or newsletters

3. How We Use Your Information

We use your data to:

• Process and fulfil orders or rental bookings

• Respond to enquiries or provide quotes

• Send order confirmations or service updates

• Manage our customer relationships

• Improve our website and services

• Comply with legal and tax obligations

• Send occasional marketing communications (only with your consent)

4. Lawful Bases for Processing

We process your personal data under one or more of the following lawful bases:

• Contract – to provide products or services you’ve requested

• Consent – when you opt in to marketing or newsletters

• Legal Obligation – for accounting or record-keeping purposes

• Legitimate Interests – to improve our service or protect our business (e.g., fraud prevention)

5. How We Share Your Data

We do not sell or trade your personal data.

We may share your data with trusted third-party providers who help us deliver our services, such as:

• Payment processors (e.g., Stripe, Etsy)

• Delivery services (e.g., Royal Mail, couriers)

• Email platforms (e.g., Mailchimp, Shopify)

• Website analytics tools (e.g., Google Analytics)

All third parties are required to respect your data and act in compliance with UK GDPR.

6. Cookies & Tracking Technologies

We use cookies to improve your browsing experience and analyse site performance.

• Some cookies are necessary for the site to function.

• Others (e.g., analytics or marketing cookies) require your explicit consent.

You will be presented with a cookie banner allowing you to choose which cookies to accept.

You can also manage cookies via your browser settings.

7. How Long We Keep Your Data

We retain your personal data only as long as necessary:

• Order data: kept for 6 years for tax/legal purposes

• Enquiry data: kept for 12 months

• Marketing data: until you unsubscribe or withdraw consent

You may request deletion at any time unless we are legally required to retain it.

8. Your Data Protection Rights

You have the right to:

• Access your personal data

• Correct or update incorrect data

• Request deletion (“right to be forgotten”)

• Withdraw consent at any time

• Object to or restrict data processing

• Complain to the UK Information Commissioner’s Office (ICO): https://ico.org.uk/

To exercise your rights, please contact us at: [email protected] 

9. International Data Transfers

Our website and services are hosted in the UK or EU. If we use service providers outside the UK/EU, we ensure appropriate safeguards are in place (e.g., UK-approved Standard Contractual Clauses).

10. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted here, with a date of last update.

📬 Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Email: [email protected] 
Post: 11 Shepherds Close, Shepshed, LE12 9SQ